Our company has already started to test the local market with one of its products, we are happy with the progress that we have. In the month of August we shall be testing another five products categories of fried Sardines, fish fillet & fingers, fish maws, and frozen Tilapia and Nile Perch.


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On 25th July 2017, we were granted one trademark in the name of "VICTORIA FINEST" out of three trademarks we applied for. We hope the remaining two trade marks will be issued under our company in the next few weeks.

You can see our three listings in BRELA MAY JOURNAL listings on page 39,68 and 69.

BRELA(Business Registrations and Licensing Agency) is a Tanzania government agency that deals with Companies Registration, Business Names Registration, Trade and Service Marks Registration, granting of Patents and issuing of Industrial License.


                 Idea behind Victoria Finest as the brand name of our products came from several reasons. Firstly is because the very first product that challenged our heads was Sardines (Dagaa). We saw an opportunity on Sardines processing, we wanted to give to the market the finest product from Lake Victoria, we listed several names as proposed brand names of the products but Victoria Finest rose to the top among others and we kept it.

                 The next part was to legalize this as our trademark. The process has now taken 7 months, and it is in a good stage, if BRELA wont receive any complains about our mark, it will be registered under our company and so we will be using it legally.

                 Today if you open VICTORIA FINEST website ( you will be redirected to our company's website because we have not yet started our operation fully. Once we start our full operation status at the end of this year (2017) or at the beginning of 2018, VICTORIA FINEST website will be independent, all orders and purchases will be done directly from the website. This will be our best shot to automate our financial record keeping system.

                 Despite using VICTORIA FINEST as our trademark (brand name) for our products, all operations will always still be under Mugeta Farms Co. LTD, all receipts, transactions and orders will still be done under Mugeta Farms.

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